Copywriting Challenge:

Design and write a sales letter introducing the "Buy Back" program to be included in every book purchased from Textbooks.com (real company).

Target Audience: College students who are often short on cash and attention spans.

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Solution:

Copy: Highlight the benefits of the program with a fun and helpful tone. Simple language and bullet points convey the message quickly!

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Design: Strong graphics illustrate key message points and QR codes allow immediate access to the program