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Direct Mail Post Card /Spec-Ad
Williams Sonoma Direct Mail
October 2021
Copywriting Challenge:
Design and write a 2-sided postcard to promote the new Primo-line of cookware (fake product). Emphasize the features of restaurant-quality cookware that is affordably priced for home cooks
Target Audience: Ages 22-30 and have just moved into their first apartment or starter home.
.
Approach & Solution:
Copy: Speak to the audience's enthusiasm for having their own place where they can make their own choices as an adult.
Design: Use a clean palette, bullet points, and blocking to highlight the benefits of the affordable, higher-quality cookware.
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