Press Release: Beethoven Meets Bluegrass in Madison (MMCC)
February 2022
Copywriting Challenge:
Primary Goal: Gain wider attention for the "Beethoven & Bluegrass" concert as part of the 20th Annual Chamber Music Series held at the Madison-Morgan Cultural Center in Georgia.
Secondary Goal: Emphasize the headlining performers, Mark & Sarah O'Conner, along with the Vega String Quartet.
Approach & Solution:
Highlight the unique listening experience for concert-goers with a catchy headline that relies on alliteration and wonder.
Maintain a standard press release format while using exciting language to engage the reader and conclude with ticketing & contact information.
Madison-Morgan Cultural Center, GA
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Live links
2/15/2022 MMMC Events Page
2/16/2022 Morgan County Citizen
2/18/2022 Rockdale-Newton Citizen
2/18/2022 Spotlight on Georgia
2/18/2022 Newsbreak
