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Spec-Ad: Covergirl TrueMatch Lipstick
November 2021
Copywriting Challenge:
Design and write a 1-page, glossy magazine ad to promote sales of the Covergirl TrueYou Color Match lipstick (fake product). Include features, benefits, and a Call to Action.
Target Audience: Confident women, ages 24-40.
Approach & Solution:
Use the benefits of the lipstick to lean into the audience’s desire to look natural and feel confident.
The line, “Your Confidence is Glowing,” spoke to those desires and directed the messaging of this project.
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