Spec-Ad Email Newsletter: Samuel & Jessica Cookware
Copywriting Challenge:
Design and rewrite an email newsletter for Samuel & Jessica Cookware (fake name) to re-introduce their "Classic White Cookware Collection" (real product).
Target Audience: Busy, middle-class parents who want to make cooking healthy meals easier, tastier, and faster.
Solution:
Copy: Use a benefit-driven subject line to grab attention and an informative snippet to pique interest. Use a conversational tone to connect with parents and position their tips and cookware as the solution to creating easy, healthy meals.
Design: Use an easy-to-skim layout and clickable links to make reading easy. Use a clean, white palette and bright colorful pictures to showcase food in the cookware.
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From: Sam & Jessie
Subject: Now Prep Your Meals in Classic Whites!
Snippet: Classic White is Back & Meal Prep Tips for the New Year
Body: Newsletter.
Original Email Newsletter
