Instagram 5-Post Campaign:
Hand-in-Hand Copy
May 2022
Copywriting Challenge:
Design and write a 5-post series of Instagram Videos on the type of copywriting each website page needs and its purpose.
Target Audience: Small business owners who want to grow their businesses.
Solution:
Use numbers to pique reader curiosity and target specific tips per page. Use a friendly and knowledgeable tone to engage the audience. Develop a consistent theme with color, graphics, and font to visually connect the 5 posts.
Use a soft CTA on the final post to offer services as a solution to writing the necessary copy for their websites. Include link to a related blog post to drive traffic to website.
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Your website should be a reflection of you! Your style, voice, and tone should come through loud and clear.
🥰Customers want to connect with you, not what you're selling them.
👏If they feel like they know you after going through your words, images, and design, then they are more likely to take that final step towards the goal you set for them.
🔎 Take some time this weekend to look over your site from your ideal customer's point of view.
👉 Does your voice shine through in a way that they can see?
👉 Can they tell they are the center of your world?
👉 Can they easily contact you?
✅Take care of those key points and you'll see a difference in customer interaction and conversions.
#smallbusinessowner #smallbusiness #businesstips #websitecopy #copywriting #copywritingtips
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