NextDoor Non-Ad Posts Porterhouse Lawn
February 2022
Copywriting Challenge:
Primary Goal: Write a set of 24 Next-Door Non-Ad Business posts for a local lawn care service provider in 800 characters or less. Highlight the benefits of seasonal services without using "sales" language.
Secondary Challenge: Rewrite the non-ad posts with more "sales-forward" language so that they can be posted on Facebook and Instagram.
Solution:
For NextDoor, use a friendly and knowledgeable tone by focusing on seasonal tips, advice, and neighborhood challenges. End with a soft offer to be available for help if needed.
For Facebook and Instagram, shift the language to showcase the problems of not using his services and offer "Free Estimates" to cinch the deal.
Liza saved me so much time and headache on a project I had been putting off & did it in a timely & professional manner.
She sent updates every step of the way & showed me things I wouldn't have thought twice about.
10/10 recommend.
-Joshua Bivens, Owner
Lilburn, GA
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NextDoor Post Copy
Header: Beautiful Borders Go Beyond!
Body: Adding a decorative border around a flower bed is a wonderful way to enhance the look of your yard. But dressing up your yard is not all they can do. Borders can also keep ground cover materials in place, retain water to hydrate your plants, and separate the beds from the grass for easier mowing.
✨Borders come in a large variety of materials, sizes, and colors, making customization easy. Natural border options include stone, brick, wooden, and plants. Man-made materials include faux stone, metal, plastic, and rubber.
⚒️The border you choose will depend on the length of the border as well as the amount of time, effort, and money you have to spend on the project. We understand the pros and cons of each one and can help install borders for our Snellville & Lilburn neighbors.
Photo: [border installation around flower beds or trees]
Ad Copy for Facebook/Instagram
Header: Beautiful Borders
Body: Adding a decorative border around a flower bed is a wonderful way to enhance the look of your yard. It’s like adding jewelry to complete an outfit. But dressing up your yard is not all they can do. They can also keep ground cover materials in place, retain water to hydrate your plants, and separate the beds from the grass for easier mowing. Pretty, awesome! Right?
✨Borders come in a large variety of materials, sizes, and colors, making customization easy. When we come out to give you your FREE Estimate, we’ll discuss all the options and choose the one that best fits your yard and budget. Ask for Joshua when you DM, text, or call 770-652-6269c. We’re always happy to help our neighbors in Snellville & Lilburn.
Photo: [border installation around flower beds or trees]
